The questionable attire of female students at ACU (the morality of wearing leggings as pants is a hotly debated topic on campus) has never been an issue for Lexi French, a junior English major from Palestine. French is passionate about fashion and blogs for 99dresses, an up-and-coming fashion app.
French first experimented with fashion in high school and her involvement in theatre required her to be in costume much of the time.
“I didn’t want that to define me,” French said. “So I tried to find a sense of self through fashion.”
French’s love of fashion expanded in college and hit a new high when she discovered 99dresses.
99dresses is an app created by Nikki Durkin, designed to allow users to swap clothes. The app uses a button system to rank the value of clothes. Users can earn buttons by “selling” their clothes and use those buttons to buy something else. The only actual cost involved is shipping and 7 percent of the original item.
French fell in love with 99dresses’ innovative system and became one of the people to provide feedback on how they could improve the app.
“They are constantly monitoring content and user interaction to make it the best experience for everyone,” French said.
After providing feedback on the app, French was asked if she would be interested in blogging for the company. She accepted and currently writes one blog post a week, typically covering topics like fashion and makeup.
“Fashion is so important to my sense of individuality,” French said. “Self-esteem is one of the most important qualities we can encourage in people, in women especially, and I think fashion is something that can help with that.”
In the future, French would like to start her own blog and maybe even work in the fashion industry, but for now, she is content with her work for 99dresses. Fashion is something she is truly passionate about and she is grateful to be a part of the 99dresses community.
“What sets 99Dresses apart from other fashion apps, besides that you get things super cheap, is the tireless community service by their handful of employees,” she said.