In 2008, it was reported that Abilene had spent several hundred thousand dollars on a branding campaign to market the city as a hot spot in West Texas. Although many popular brands and slogans were suggested, the city went with a company out of Memphis, TN that chose a very unpopular brand for the Key City. Soon, everyone was talking about Abilene: Frontiering, and the talk wasn’t all positive. KACU’s Dave Bendinger reports.
KACU News
Reporter: Dave Bendinger
