By Casey Oliver
The Office of Enrollment Management is opening a new avenue for recruiting high school seniors with its new Web site, Live Up. The innovative and interactive site was designed to work hand-in-hand with the prospective students’ page on the ACU Web site.
Corey Patterson, director of Enrollment Management, said the goal of the Live Up project is to create a more dynamic site where people can watch videos and read profiles of current students.
“Current students can tell us their story, and it will become part of the Web site,” Patterson said. He said he believes seeing and hearing students’ reflections on their experiences will propel prospective students to consider ACU seriously as an option for college.
“The best thing for prospective students right now is for them to get to hear stories from current students,” Patterson said. “Especially stories that they can actually see themselves being a part of.”
The Web site is really a database of stories so every time the page is refreshed, it displays different content.
“It’s always fresh, always changing, and that’s something that we’re really excited about,” he said.
Live Up will be part of the electronic media family that the Enrollment Management Office uses to reach out. The Web site will coordinate with ACU Facebook fan pages, allowing students to browse pictures, ask questions and start discussions about campus events.
“I think being innovative is pretty important right now, especially when we’re trying to stand out from other universities,” said Shelly Tarter, junior theatre and technical design major from Lubbock.
Patterson said his office needs input from current students for the Live Up Web site to reach its full potential. Live Up is targeted at seniors, but all students can participate.
“By submitting testimonies, students are taking part in the tradition of ACU,” Patterson said. “They see the promise, the branding of the university. They can take Live Up as a challenge to live up to the potential that God has, the expectations of their professors, and the traditions of the last 104 years.”
Students can visit the Live Up Web site and tell their stories at liveup.acu.edu.