The Optimist
  • Home
  • About
    • Advertise
    • Policies
    • Staff Contacts
    • Jobs
  • News
  • Sports
  • Opinion
    • Columns
    • Editorials
  • Multimedia
    • Photo Galleries
    • Videos
  • Features
  • Print Edition
    • The Pessimist
    • Special Projects
  • Police Log
  • Classifieds
You are here: Home / Opinion / Editorials / Current chalk policy needs redrawing

Current chalk policy needs redrawing

April 19, 2011 by Optimist Editorial Board

Campus looked a bit beige this winter, with its tan buildings, brown grass and blank sidewalks. Since spring arrived, the grass has livened up, but the sidewalks remain as bleak as ever. Well, not ever.
A long, long, time ago, students frequently used chalk to advertise campus events, and we agree with a Students’ Association chalk policy that aims to bring it back.
Two years ago, the sidewalks were lively and informative. Times, dates and locations of events were scrawled in colorful formations on the walkways across campus, making information quickly accessible to students and easily washed away by the rain.
The chalk-covered pathways not only connected the buildings on campus, but also the student body. Students did not have to make an inconvenient stop at a hut located in the center of campus to find out what’s happening in their world, because they could learn about events as they walked to class or Chapel.
Then, the advertising policy changed. It shoved chalking into the untidy pile of torn fliers and walked-over posters, banning all three forms of advertising and forcing student advertisements onto hidden fliers and electronic ads.
Thanks, in part, to a reformed chalk policy passed by the Students’ Association, administrators are considering a change to the advertising policy, which would allow students once again to advertise using chalk.
Though chalk-able areas would be limited to horizontal areas easily reached by the rain, excluding the Lunsford Trail, it would be a welcome change. In a commendable move, the Students’ Association identified a preference of the majority of the student body and is taking the appropriate action to make it happen.
Students have few options when it comes to advertising events around campus. Chalk gives advertising a creative spin and students the ability to expand their audience. With an amended chalk policy, students will be able to see advertisements on sidewalks around campus instead of solely on Chapel slides and in the one ad kiosk on campus.
SA reflected student opinions in its new chalking policy, and it made appropriate compromises to combat the causes of the chalk shut down.
Administrators should chalk up the needs and desires of the students when they reexamine the chalking policy.

Elections are just the beginning. It’s your money, use it when you need it.

Filed Under: Editorials, News

Other Opinion:

  • When coffee stops helping and starts hurting

  • Student attendance makes a difference at games

  • Normalize counseling on campus

About Optimist Editorial Board

You are here: Home / Opinion / Editorials / Current chalk policy needs redrawing

Other Opinion:

  • When coffee stops helping and starts hurting

  • Student attendance makes a difference at games

  • Normalize counseling on campus

Follow us online

  • Facebook
  • Instagram
  • Twitter
  • YouTube

Optimist on Twitter

acuoptimist The Optimist @acuoptimist ·
10 Nov

NEWS: Students can officially opt out of Wildcat Access program for the spring 2026 semester. The opt out period will run from today through Nov. 23.

Reply on Twitter 1988004337612976556 Retweet on Twitter 1988004337612976556 Like on Twitter 1988004337612976556 Twitter 1988004337612976556
acuoptimist The Optimist @acuoptimist ·
1 Nov

BREAKING NEWS: The winners of the 2025 Homecoming Parade are: Sanctify in the student organization division, Ko Jo Kai in the sorority division and Gamma Sigma Phi in the fraternity division.

Reply on Twitter 1984744359288344797 Retweet on Twitter 1984744359288344797 Like on Twitter 1984744359288344797 3 Twitter 1984744359288344797

Optimist on Facebook

The Optimist

2 months ago

The Optimist
Andrew North was diagnosed with cystic fibrosis at 3 months old; he’s never known life without it. Now, in his late 20s and married, North has cultivated a fulfilling life despite facing adversity from the perceived limitations of his chronic disease. North is an ACU graduate student pursuing a master’s degree in marriage and family services.To read more, visit acuoptimist.com or click the link below. #acuoptimist #abilenechristianuniversity #feature acuoptimist.com/2025/11/grad-student-with-cystic-fibrosis-wins-scholarship-strives-to-make-an-imp...📝: Callie Leverett ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

The Optimist

2 months ago

The Optimist
The Indian Culture Association hosted their annual Golden Gala last Saturday at Hillcrest Church. Students, faculty, and members of ICA gathered together to celebrate the beauty of Indian Culture. To view the full photo gallery, visit acuoptimist.com or click the link below. #acuoptimist #abilenechristianuniversity #photography acuoptimist.com/2025/11/gallery-ica-hosts-the-annual-golden-gala/📸: Callie Brimberry ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Videos

Optimist Newscast Feb. 28, 2024

Our top stories today include a recap of The Musical Comedy Murders of 1940, the ... [Read More…]

  • Optimist Newscast Feb. 21, 2024
  • Optimist Newscast Feb. 14, 2024
  • Optimist Newscast Jan. 24, 2024

Latest Photos

  • Home
  • About
    • Contact
    • Subscribe
    • Policies
    • Advertising Policy
    • Letters to the Editor and Reader Comments
  • News
  • Sports
  • Opinion
    • Columns
    • Editorials
  • Multimedia
    • Videos
    • Photo Galleries
  • Features
  • Advertise
    • Paid Advertisement
  • Police Log

© 2026 ACU Optimist · All Rights Reserved