Mondays may no longer be so mundane for ACU students. The Campus Store has begun offering free makeovers on Mondays from 2:30 to 4 p.m., using the Bare Escentuals makeup and skin care lines.
Makeovers take anywhere from 5 to 10 minutes. Face-only makeovers take about 5 minutes and an additional 5 minutes is added for eye shadow. The Campus Store staff is prepared to help with any makeup questions or needs. One such staff member is Laura Quilé, customer service representative and senior elementary education major from Trophy Club.
“A Bare Minerals representative came in and showed us every single product and we had a four hour training session where she taught us about the foundations, to the blush, to the eye shadows, to the skin care line,” Quilé said. “From there we practiced on each other – matching and doing full makeovers.”
The training was not a one-time event, though. Every 30 days, the ACU Bare Escentuals representative comes to Abilene to update the staff on the latest products and makeup tips.
Thanks to a photo announcement released on the Campus Store Twitter and Facebook account, Bare Escentuals and Makeover Mondays on the ACU campus have been thriving, said Anthony Williams, chief business services officer.
“From a retail standpoint, we measure our success in dollars and cents,” Williams said. “We have certain targets, and we have doubled those targets.”
Bare Escentuals wasn’t accepting additional merchant partners when the idea of bringing them to the ACU campus was presented. But Williams spent a month making phone calls during the summer and eventually landed a call with a regional representative.
“I suppose in the end, we were persuasive enough to get them to change their mind and allow us to be their partner,” Williams said.
Bare Escentuals is a top contender in mineral makeup lines. The company was featured last month in Shape and Allure magazines. Quilé said its products go a long way in making Mondays special for the students she makes over.
“I just love giving makeovers – period,” Quilé said. “I like seeing the people’s reactions – seeing them happy and satisfied and feeling good about themselves.”