The Optimist
  • Home
  • About
    • Advertise
    • Policies
    • Staff Contacts
    • Jobs
  • News
  • Sports
  • Opinion
    • Columns
    • Editorials
  • Multimedia
    • Photo Galleries
    • Videos
  • Features
  • Print Edition
    • The Pessimist
    • Special Projects
  • Police Log
  • Classifieds
You are here: Home / Opinion / Editorials / The Oscars: Substance still takes the gold

The Oscars: Substance still takes the gold

February 22, 2013 by Optimist Editorial Board

Last weekend at the box office, the raunchy little-substance comedy Identity Thief took in a whopping 23.6 million dollars. Much further down the profit totem pole, the four-Golden Globe, eight-Oscar nodded Silver Linings Playbook raked in a mere 6 million.

This year’s domestic box office hit a record 10.8 billion dollars and the number of tickets sold increased for the first time in three years. With that statistic in mind, where is the justice for the award-winning films? Hollywood history has shown a clear distinction between movies taking home the trophies and those taking home the profit.

The Herald Sun reported that most best-picture candidates have struggled to surpass 100 million dollars at the box office. Last year, of the nine Oscar best-picture nominees, only The Help managed to pass that threshold.

In more encouraging news, however, five of the nominated flicks, Argo, Les Miserables, Lincoln, Django and Life of Pi broke that 100 million dollar ceiling this year, with Zero Dark Thirty and Silver Linings Playbook close behind.

The pendulum swing is finally giving quality movies not only critic recognition, but deserving revenues as well.

Formerly, award parties have been filled with viewers unfamiliar with any of the nominated or winning flicks. This Oscar season, there is more gambling than guarantee on which movies will take gold.

This year’s trend of the best-picture nominations is a focus on historical happenings or current issues. Whether or not this has contributed to their box office popularity, what were once exclusive films for the cinematic snobs have now become accessible to the common theatre attendee.

As the San Francisco Chronicle said in regard to this year’s Oscar selections, “The movies have been debated, criticized, mulled over and tweeted. Above all, they’ve been relevant.”

This is not an endorsement for strictly drama genre films, simply well made ones. If American audiences put their ticket towards these movies, Hollywood will listen. The quality of movies offered will improve if we are putting money in the right pockets.

We will always have Pitch Perfects, and Twilighters will always be among us, but this year’s Oscars have given a hope in the cinematic future for those theatres to be more empty and less grossing.

Filed Under: Editorials Tagged With: Entertainment

Other Opinion:

  • Tariffs are the last thing struggling students need

  • Gen Z won the election for Donald Trump

  • A Swift rebuke: When it comes to politics, celebrities just do not get it

About Optimist Editorial Board

You are here: Home / Opinion / Editorials / The Oscars: Substance still takes the gold

Other Opinion:

  • Tariffs are the last thing struggling students need

  • Gen Z won the election for Donald Trump

  • A Swift rebuke: When it comes to politics, celebrities just do not get it

Follow us online

  • Facebook
  • Instagram
  • Twitter
  • YouTube

Optimist on Twitter

acuoptimist The Optimist @acuoptimist ·
30 Mar

Sing Song 2025 Awards Women’s Division:

Vocals:
1. Ko Jo Kai
2. Sigma Theta Chi
3. Delta Theta

Entertainment:
1. Sigma Theta Chi
2. Ko Jo Kai
3. Delta Theta

Note: An earlier post included a spelling error, so we have since updated it for accuracy.

Reply on Twitter 1906348770293317827 Retweet on Twitter 1906348770293317827 Like on Twitter 1906348770293317827 Twitter 1906348770293317827
acuoptimist The Optimist @acuoptimist ·
30 Mar

Sing Song 2025 Awards Class Division:

Overall Award:
1. Freshman Purple
2. Freshman White
3. Seniors

Reply on Twitter 1906188185371034000 Retweet on Twitter 1906188185371034000 Like on Twitter 1906188185371034000 3 Twitter 1906188185371034000

Optimist on Facebook

The Optimist

11 months ago

The Optimist

Video

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

The Optimist

1 years ago

The Optimist
"Ending my college education early was always the plan for me, but the things that I have been able to see, experience and examine about ACU’s community were not. I have found immense growth in ACU over the past three and a half years, but ACU still has a long road to climb if it wants to keep catering to students as the world changes around them." To read more of this article visit acuoptimist ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Videos

Optimist Newscast Feb. 28, 2024

Our top stories today include a recap of The Musical Comedy Murders of 1940, the ... [Read More…]

  • Optimist Newscast Feb. 21, 2024
  • Optimist Newscast Feb. 14, 2024
  • Optimist Newscast Jan. 24, 2024

Latest Photos

1
2
3
4
5
PrevNext
  • Home
  • About
    • Contact
    • Subscribe
    • Policies
    • Advertising Policy
    • Letters to the Editor and Reader Comments
  • News
  • Sports
  • Opinion
    • Columns
    • Editorials
  • Multimedia
    • Videos
    • Photo Galleries
  • Features
  • Advertise
    • Paid Advertisement
  • Police Log

© 2025 ACU Optimist · All Rights Reserved