The Office of Multicultural Enrichment released a new logo to encourage students of all cultures to become a part of its many programs.
Byron Martin, director of OME, said the office wanted to recreate itself.
“The whole goal was to make OME more noticeable and make people more knowledgeable about the work that we do,” he said.
Martin said he hopes that by putting the logo on groups connected with OME, such as Shades, Sanctify and Sophisticats, more students will find interest.
“It’s renewing the idea that this office is for everybody,” Martin said.
The logo was designed by Jeremy Robinson (’13), Graphic Design major, who also designed a logo for Macy’s Department Store.
Robinson said he chose the purple and red colors of the logo to communicate ACU’s diversity.
“I know they wanted it to still feel like ACU but still connect to different cultures,” he said.
Keri Gray, graduate student and communication intern for OME this past summer, said the office’s hopes for the logo was to increase visibility to students who would not normally identify with OME’s work.
“That reaches to any student, whether they racially identify or ethnically or culturally identify in that type of way or they just have a curiosity of different cultures but they’re not sure of how to get involved,” Gray said. “We want to reach out to those type of students.”
Gray said that much thought was put into designing the logo and one important feature is the symbolism of the sidewalk that cuts down the middle of the logo.
“When I think of the office I think of them being a place that walk alongside students,” she said. “It creates an intentional pathway for them to lead to their dreams.”
After being advertised all summer, the logo was released on the organization’s Facebook and Twitter pages on the first day of school, alongside the designated hashtag: #OMEunleased.
OME has a series of events planned to help students see OME’s new image, including Sundaes on Mondays, multicultural chapels on Thursdays and auditions for the organizations many groups.
Gray said she is excited to help other students discover that diversity includes more than just minorities.
“I want people to know that diversity exists in every person,” she said. “There’s something unique about every single person that should be broadcast.”
