Optimist
  • News
  • Sports
  • Opinion
    • Columns
    • Editorials
    • Letters to the Editor
  • Features
    • Book Review
  • Multimedia
    • Photo Galleries
    • Videos
  • Podcasts
    • Optimist Overtime
    • Top of the Key
  • Police Log
  • Print Edition
  • Projects
  • About
    • Advertise
    • Policies
    • Staff Contacts
    • Jobs
  • Purchase a Grad Ad
You are here: Home / News / OME improves visibility and image with new logo

OME improves visibility and image with new logo

September 5, 2013 by Linsey Thut

The Office of Multicultural Enrichment released a new logo to encourage students of all cultures to become a part of its many programs.

Byron Martin, director of OME, said the office wanted to recreate itself.

“The whole goal was to make OME more noticeable and make people more knowledgeable about the work that we do,” he said.

Martin said he hopes that by putting the logo on groups connected with OME, such as Shades, Sanctify and Sophisticats, more students will find interest.

“It’s renewing the idea that this office is for everybody,” Martin said.

The logo was designed by Jeremy Robinson (’13), Graphic Design major, who also designed a logo for Macy’s Department Store.

Robinson said he chose the purple and red colors of the logo to communicate ACU’s diversity.

“I know they wanted it to still feel like ACU but still connect to different cultures,” he said.

Keri Gray, graduate student and communication intern for OME this past summer, said the office’s hopes for the logo was to increase visibility to students who would not normally identify with OME’s work.

“That reaches to any student, whether they racially identify or ethnically or culturally identify in that type of way or they just have a curiosity of different cultures but they’re not sure of how to get involved,” Gray said. “We want to reach out to those type of students.”

Gray said that much thought was put into designing the logo and one important feature is the symbolism of the sidewalk that cuts down the middle of the logo.

“When I think of the office I think of them being a place that walk alongside students,” she said. “It creates an intentional pathway for them to lead to their dreams.”

After being advertised all summer, the logo was released on the organization’s Facebook and Twitter pages on the first day of school, alongside the designated hashtag: #OMEunleased.

OME has a series of events planned to help students see OME’s new image, including Sundaes on Mondays, multicultural chapels on Thursdays and auditions for the organizations many groups.

Gray said she is excited to help other students discover that diversity includes more than just minorities.

“I want people to know that diversity exists in every person,” she said. “There’s something unique about every single person that should be broadcast.”

Filed Under: News Tagged With: OME

Other News:

  • Brette Tanner named new men’s basketball head coach

  • Golding expected to leave ACU for new coaching job at UTEP

  • May outdoor commencement encouraging masks, social distancing

Avatar

About Linsey Thut

You are here: Home / News / OME improves visibility and image with new logo

Other News:

  • Brette Tanner named new men’s basketball head coach

  • Golding expected to leave ACU for new coaching job at UTEP

  • May outdoor commencement encouraging masks, social distancing

Follow us online

  • Facebook
  • Instagram
  • Twitter
  • YouTube

Optimist on Twitter

acuoptimistThe Optimist@acuoptimist·
16 Apr

The university reported 18 new cases of COVID-19 and 22 active cases Friday.

Reply on Twitter 1383130064854810625Retweet on Twitter 13831300648548106252Like on Twitter 13831300648548106255Twitter 1383130064854810625
acuoptimistThe Optimist@acuoptimist·
14 Apr

Masks and social distancing will be encouraged but not required at Wildcat Stadium for those attending commencement. Read more below:
https://acuoptimist.com/2021/04/may-outdoor-commencement-encouraging-masks-social-distancing/

Reply on Twitter 1382432904727326721Retweet on Twitter 13824329047273267211Like on Twitter 13824329047273267212Twitter 1382432904727326721

Optimist on Facebook

The Optimist

2 days ago

The Optimist
The university reported 18 new cases of COVID-19 and 22 active cases Friday. ...

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

The Optimist

4 days ago

The Optimist
Masks and social distancing will be encouraged but not required at Wildcat Stadium for those attending commencement. Read more below: ...

May outdoor commencement encouraging masks, social distancing - Optimist

acuoptimist.com

The university will honor fall 2020 and spring 2021 graduates at Wildcat Stadium for the commencement ceremonies May 7-8, but it will look different than in year’s past due to COVID-19 regulations. Dr. Eric Gumm, registrar and director of the first-year program and academic development, said it’...
View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Videos

Wildcats claim Southland Conference Tournament Championship

https://youtu.be/Ac_NM3qE0nI ... [Read More…]

  • Wildcats claw past the Cardinals in the conference semifinal
  • Top of the Key: Episode 17 – Super Bowl Special
  • Praise Day Fridays return to campus

Latest Photos

  • Home
  • Weekly Ads
  • Classifieds

© 2021 ACU Optimist · All Rights Reserved