Taco Bell officially released its new breakfast menu last week after several years of testing. After noticing the success of competitors with breakfast menus, Taco Bell began experimenting with one of its own and found success with several unique items.
Taco Bell is known for its cheap, filling take on Mexican food. They have built a reputation on creating unique food with items such as the Doritos Locos Tacos and the Fruitista Freeze smoothies. Taco Bell’s newest invention is the waffle taco, a waffle that folds over eggs and sausage for a hands-on dining experience.
The waffle taco has received the most media attention but there are many other items on the menu. Cinnabon Delights have been on the dessert menu for some time but are now offered with breakfast as well. Besides the waffle taco, the menu consists of Mexican inspired dishes centered around tortillas, eggs and breakfast meats. This includes a variety of breakfast burritos, tacos and the a new invention the A.M. Crunchwrap. Taco Bell also serves morning beverages like coffee and orange juice.
Taco Bell is purposefully extending their breakfast hours through 11 a.m. – one hour later than McDonald’s – to give themselves a leg up in the competition and begin to challenge McDonald’s dominance in the world of breakfast.
The breakfast menu is exactly what you would expect from Taco Bell: cheap, greasy and artificial. The food is good despite the high caloric content and prices are reasonable. Fans of Taco Bell’s other options will enjoy its creative take on breakfast foods. While it is definitely not the healthiest option, Taco Bell’s new breakfast menu offers satisfying options and is the perfect guilty pleasure for breakfast indulgence.