The third annual Betty & June trend show and late night shopping event is Saturday at the downtown event center, The Majestic.
The trend show is the biggest event of the year for the local boutique. This year, the event will incorporate local businesses and students to display new clothing.
Owner of Betty & June Jessica Jackson has facilitated the trend show for three years as a part of Young Life Abilene to give back to the community and raise awareness for local businesses.
“Eventually, I want to do it for different local charities, or something local, and help generate money for them,” Jackson said.
The event will be fully catered by Abi Haus, desserts by Sweets du Jour, and serve an open bar from Public Haus, all while selling Betty & June spring clothing.
“Just because the community is involved in it, I feel like everyone that we’ve talked to is really excited about getting involved and doing it,” Jackson said. “No one has ever said no. It’s all kind of like we’re feeding off each other and sharing clients.
Some of the employees of the store will also be modeling in the show, some for the first time and some as veterans.
Emily Eastman, ACU graduate, has modeled in the show last year and will, again, this year.
“The show is just a really fun event for the entire community because it benefits Young Life but also because people can come downtown and get aware of the new businesses coming up,” Eastman said.
The planning for this event has been going on for months though Jackson is always looking for trend show clothes throughout the year.
“We do fittings throughout the week before the fashion show, and pretty much everyone is going to be there the day before the show for styling,” Eastman said. “For the girls, we chose their look beforehand. We’re still getting in men’s clothes for the show, so we haven’t fit them in their actual clothes yet.”
Ethan Bracken, senior finance major from Salado, is one of the male models for this year’s show.
“I think the show will help showcase the men’s section at Betty & June,” he said. “There’s a lot of demand for Austin-style clothing in Abilene. I hope that the demand will make the men’s section expand.”