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You are here: Home / News / Maslow finds success in March soft opening
The barista at Maslow checks out a customer before preparing her order. (Photo by McKenzie Bonam)

Maslow finds success in March soft opening

April 4, 2019 by McKenzie Bonam

After their soft opening on Monday March 18, Maslow Coffee Company is officially open for business.

Over the span of one year, owner Garrick Palmer and wife, Kristen, are stepping into a new chapter of life.

With no previous exposure to commercial business or the fluctuating status of a small town coffee shop, Palmer embarked on this project simply as an observer who recognizes the need and favor of coffee, especially in 2019.

After attending CoffeeFest, a specialty coffee trade-show in Los Angeles, California, the future of this java house was brewed, poured, enjoyed and favored firsthand.

Prior to this, Palmer shared how he had also visited Seattle, America’s coffee hub. He attended Seattle Barista Academy and was exposed to the contemporary lifestyle in this urban center, thereby introducing the motive and desire to carry said culture to Texas- 1694 Campus Ct, Abilene, TX, to be exact.

“I want Maslow to bring Seattle coffee style to Abilene,” he said. “I want to provide high quality coffee with a decent price.”

So far, Maslow has occupied the afternoons of many students and citizens of Abilene.

Remarkably, the face of this local company is flourishing because of more than their coffee’s refreshing and unique flavor. The welcoming atmosphere, baristas and open floor plan each play intricate roles to bringing in crowds.

Within a room located towards the back of the shop, customers are provided a classroom-sized whiteboard, flat-screen television for watching sporting events or connecting to laptops, and seating that can be optimized for meetings or larger groups.

“Our mission is to serve coffee, serve people and share the love of Christ,” Palmer shared.

With the hopes of accommodating an atmosphere that demonstrates the light that Christ is and can be in the lives of people, Palmer ensured that the staff was capable of completing orders, but more than anything, was able to be personable with every person that came through the doors.

Nearly eight months ago, Maslow Coffee Company made their presence known during Wildcat Week at a night gathering called ‘Common Grounds.’ In this practice run, they served students a Red-Bull infusion beverage. Gaining popularity and public favor, Garrick assured the public that this signature drink, along with others such as the “Milky-Way” cappuccino, inspired by the chocolate bar, will be introduced to the menu soon.

The plans for Maslow Coffee not only include these caffeinated beverages: Garrick plans to offer paninis, salads, and more coffee-house pastry favorites. He also plans to continue to vend the signature Donna Italian Pizza.

Presently, Maslow Coffee hours are:

  • Monday thru Thursday: 6AM-10PM
  • Friday-Saturday: 6AM-4PM
  • Sunday: 2-10PM

Garrick also verified that they intend to provide 24-hour service during the week of finals.

Filed Under: News

Other News:

  • Provost adopts new policy for emeriti faculty

  • Demolition begins on Sherrod residential apartments

  • ACU Gives exceeds goal, raises over $919,000

About McKenzie Bonam

You are here: Home / News / Maslow finds success in March soft opening

Other News:

  • Provost adopts new policy for emeriti faculty

  • Demolition begins on Sherrod residential apartments

  • ACU Gives exceeds goal, raises over $919,000

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