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You are here: Home / Opinion / Editorials / The Oscars: Substance still takes the gold

The Oscars: Substance still takes the gold

February 22, 2013 by Optimist Editorial Board

Last weekend at the box office, the raunchy little-substance comedy Identity Thief took in a whopping 23.6 million dollars. Much further down the profit totem pole, the four-Golden Globe, eight-Oscar nodded Silver Linings Playbook raked in a mere 6 million.

This year’s domestic box office hit a record 10.8 billion dollars and the number of tickets sold increased for the first time in three years. With that statistic in mind, where is the justice for the award-winning films? Hollywood history has shown a clear distinction between movies taking home the trophies and those taking home the profit.

The Herald Sun reported that most best-picture candidates have struggled to surpass 100 million dollars at the box office. Last year, of the nine Oscar best-picture nominees, only The Help managed to pass that threshold.

In more encouraging news, however, five of the nominated flicks, Argo, Les Miserables, Lincoln, Django and Life of Pi broke that 100 million dollar ceiling this year, with Zero Dark Thirty and Silver Linings Playbook close behind.

The pendulum swing is finally giving quality movies not only critic recognition, but deserving revenues as well.

Formerly, award parties have been filled with viewers unfamiliar with any of the nominated or winning flicks. This Oscar season, there is more gambling than guarantee on which movies will take gold.

This year’s trend of the best-picture nominations is a focus on historical happenings or current issues. Whether or not this has contributed to their box office popularity, what were once exclusive films for the cinematic snobs have now become accessible to the common theatre attendee.

As the San Francisco Chronicle said in regard to this year’s Oscar selections, “The movies have been debated, criticized, mulled over and tweeted. Above all, they’ve been relevant.”

This is not an endorsement for strictly drama genre films, simply well made ones. If American audiences put their ticket towards these movies, Hollywood will listen. The quality of movies offered will improve if we are putting money in the right pockets.

We will always have Pitch Perfects, and Twilighters will always be among us, but this year’s Oscars have given a hope in the cinematic future for those theatres to be more empty and less grossing.

Filed Under: Editorials Tagged With: Entertainment

Other Opinion:

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  • Abilene is more interesting than you think

About Optimist Editorial Board

You are here: Home / Opinion / Editorials / The Oscars: Substance still takes the gold

Other Opinion:

  • Every Christian should be unabashedly pro-life

  • Prediction markets are dominating college athletics, but no one is talking about it

  • Abilene is more interesting than you think

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Several ACU students were removed from the seating behind the Utah Valley bench late in the fourth quarter while arguing with UVU fans. After a conversation with ACUPD and other staff members, they were relocated to the stands near the UVU bench on the south baseline.

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An altercation occurred between Associate Head Coach Yannick Denson and UVU Head Strength and Conditioning Coach Josh Morzelewski ahead of the 1 p.m. tip. The playing surface was mopped less than an hour before tip, while the Wolverines were completing their pregame warmups.

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Sororities and fraternities began New Member Orientation with Bid Day, officially starting the pledging process this weekend.Originally scheduled for last week, the start was delayed due to winter weather that brought snow and ice to campus. Clubs and their sponsors gathered at designated locations on and off campus to complete tasks assigned by their officers.To view the full photo gallery, visit acuoptimist.com or click the link in our bio. #acuoptimist #abilenechristianuniversity #greeklife 📸: Daniel Curdacuoptimist.com/2026/02/gallery-clubs-begin-new-member-orientation-after-weather-delay/?fbclid=PA... ... See MoreSee Less

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Check out this wider view of the snow on campus from our drone shots over the weekend!Wednesday classes will move to remote instruction, and offices will remain closed.🎥: Daniel Curd #acuoptimist #abilenechristianuniversity #winterstorm ... See MoreSee Less

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