In an industry best known for manipulation and consumerism, advertising and public relations professor, Joyce Haley is showing students how advertising can be used for the greater good, an ambitious mission earning her the title as ACU's 2012-13 Teacher of the Year. Haley, a 1981 graduate of Pepperdine University, hit the professional ground ... [Read More…]
Ad/PR club attends conference in Dallas
Yesterday, the Ad/PR club traveled to Dallas and attended a Public Relations Society of America luncheon and toured two agencies, Ketchum and Richards Partners. According the ACU website, the Ad/PR club is used for professional development, networking for students and affiliation with national organizations. The Ad/PR club tries to plan a trip to ... [Read More…]
Ad/PR students win advertising awards
Morris & Mitchell, the student-run advertising agency, recently received 3 Addy Awards from the American Advertising Federation. The Addy Awards is an annual competition put on by the American Advertising Federation that honors excellence in the advertising field. The competition begins at the local level, and winning entries move on to the ... [Read More…]
Student-run Ad/PR agency nears completion
Advertising and Public Relations students have a new home with the opening of the Morris & Mitchell ACU Student-Run Ad/PR Agency. The new agency, located on the first floor of the Don H. Morris Center, will officially open its doors with a ribbon cutting Oct. 12. The new location features an office with three desks and an adjacent conference ... [Read More…]