ACU Optimist Advertising: 325.674.2297
ACU is the largest college market in Abilene! Connect with ACU students through advertising in The Optimist. You can advertise in our printed edition or on this web site – or take advantage of both to reach the broadest audience.
OPTIMIST RATE SHEET
Local Ad Rates
| Ad Size | Measurement | Black & White Pricing | Full Color Pricing |
| Full Page | 10″ X 21″ | $400.00 | $500.00 |
| 1/2 Page | 10″ X 10.5″ | $250.00 | $300.00 |
| 1/3 Page | 6.63″ X 10″ | $160.00 | $200.00 |
| 1/4 Page | 4.94″ X 10.5″ | $125.00 | $150.00 |
| 1/8 Page | 4.94″ X 5″ | $60.00 | $90.00 |
| 1/16 Page | 4.94″ X 2.5″ | $30.00 | $45.00 |
| Business Card | 3.25″ X 2″ | $16.00 | $24.00 |
Costs are for one run. Frequency discounts are available for multiple ad purchases.
Weekly Email Newsletter Ad Rates
| Ad Size | Pixels | Weekly | Monthly |
| Top Banner | 1548 x 408 | $60.00 | $240.00 |
| Footer Banner | 728 x 90 | $30.00 | $120.00 |
| Side Box | 336 x 280 | $40.00 | $160.00 |
ONLINE RATES:
Online/Web Ads on acuoptimist.com
Local Ad Rates
| Ad Position | Ad Size in Pixels | 1 week | 1 month | 1 semester |
| MASTHEAD | 300 x 250 | $50.00 | $200.00 | $600.00 |
| BIG BOX | 300 x 250 | $40.00 | $160.00 | $480.00 |
| SMALL SQUARE | 125 x 125 | $25.00 | $80.00 | $240.00 |
Online ads are fully clickable and will click-through to an advertiser’s website or specific URL address. Ad sizes are measured in pixels. Static and animated ads supported (.jpg or .gif file types, max file size 50KB). Maximum animation is 00:15 seconds, but may loop continuously.
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Read the Advertising Policy page
Contact Lisa Wiggins for information. Email lisa.wiggins@acu.edu or call 325.674.2297