By Brian Roe, Sports Writer
When it comes to buying CDs, junior Amanda Harris said it comes down to one thing.
“Money,” said Harris, human development and family studies major from Cedar Hill. “I am a poor college student, so I usually just jam to the radio,”
Fortunately for Amanda and other students, The Campus Store reduced CD prices Feb. 3.
Students now can buy select CDs for $9.99, $5.99 and even $3.99, while no CD in the store costs more than $13.99.
Keith Clark, sophomore Christian ministry major from Jackson, Tenn., was the one primarily responsible for the CD price reduction.
Clark is in charge of all CDs that come into The Campus Store. He surveyed local stores that sell Christian music and came up with an average price for each store.
The Campus Store then matched or lowered all its prices in accordance with other local stores.
A CD that runs for $13.99 at The Campus Store, for example, could cost anywhere from $15.99 to $17.99 at Family Christian Bookstore.
“Our goal is to have the lowest price in town,” Clark said.
The Campus Store competes with Wal-Mart, Target, Family Christian Bookstore and many other outlets available for students to purchase Christian music.
Anthony Williams, director of retail and manager of The Campus Store, said the store has more options than most other stores.
“We’ve always had a great selection of Christian music, and in the past our store has always had a suggested retail price that we used,” Williams said. “We decided to take a more aggressive stance now.”
Clark said the lower prices and large selection give students the opportunity to buy all their Christian music at The Campus Store.
He also said music is a great way to minister to both Christians and non-Christians.
“There is just something about music that can always lift your spirits,” Clark said. “That is magnified when talking about Christian music, because the music relates to our faith.”
Williams said the store is a business but it also wants to reach out to college students.
“We are a retail store and are driven toward profit,” Williams said. “We’re really trying not to just turn a profit but to make a difference.”
