By Brian Roe, Student Reporter
A survey is being circulated around to ACU faculty and staff to measure the effectiveness of ACU’s marketing theme, “Change the World.”
This is the fourth year the survey has been issued, said University and Alumni Relations administrative coordinator Sheila Hilton.
The survey is used to get feedback from faculty and staff members on issues such as the perception ACU gives off to them personally, ACU as a leader in Christian higher education, the perception of the university by Churches of Christ, and the faculty’s knowledge of the current marketing theme.
Hilton said normally 250 to 300 faculty and staff members respond to the survey.
“We want to gauge where the faculty and staff view ACU as a whole,” Hilton said. “It’s important to know the viewpoints of our own staff members.”
One of the questions on the survey asks about the marketing theme, “Change the World.” Michelle Morris, assistant vice president for University and Alumni Relations, said the current theme would not change.
“The marketing theme of ‘Change the World’ reflects ACU’s mission extremely well, and our faculty, staff, students and alumni do change the world in positive ways,” Morris said.
“Our goal in the University and Alumni Relations department is to see how we are doing as a university on different things, including what others think about us and about our theme of ‘Change the World’,” Hilton said.
Morris said the next step in the marketing process will be to find out what “Change the World” really means to ACU faculty, staff and students.
“We would like to collect stories and quotes about how individuals connected to ACU believe we change the world in positive ways both large and small,” she said.