Schlotzsky’s Deli is moving back into the neighborhood. Plans are in effect for a new restaurant to open at the northwest corner of Judge Ely Boulevard and 10th Street no later than June. The national franchise already has one location in Abilene on South 14th Street.
Schlotzsky’s new location will feature the franchise’s updated look along with a Cinnabon inside.
“It’s fun, with new colors and new furniture,” said Debbie Gardner, Schlotzsky’s senior director of franchise communication. “The Abilene market is a great market to go into with a new look.”
Jon Herod (’77) is the owner of the Schlotzsky’s on South 14th and the new location. Herod decided to expand because of overcrowding at the current deli. Herod is confident the new Schlotzsky’s will be successful because of the restaurant’s unique product and broad customer base.
“I expect a base of ACU and Hardin-Simmons students to come and eat with us,” Herod said.
Will Morgan, junior accounting major from Longview, is a long-time fan of Schlotzsky’s Deli.
“I think it would be great to have a Schlotzsky’s close to campus, especially when students are looking for cheaper places to eat,” Morgan said.
The new restaurant may bring more competition to established fast-food chains in the area, but some people hope it will also bring more business. Randall Young, owner of Sharky’s Burrito Company, has been open just north of the future Schlotzsky’s location since 1996.
“I believe in competition,” Young said. “I wish them the best of luck.”
Herod hopes to begin construction Feb. 1.