Optimist
  • News
  • Sports
  • Opinion
    • Columns
    • Editorials
    • Letters to the Editor
  • Features
    • Book Review
  • Multimedia
    • Photo Galleries
    • Videos
  • Police Log
  • Print Edition
  • Projects
  • Classifieds
  • About
    • Advertise
    • Policies
    • Staff Contacts
    • Jobs
You are here: Home / News / Developers making mobile textbooks a reality

Developers making mobile textbooks a reality

February 25, 2011 by Jeff Craig

As technology and education continue to merge, mobile textbook developers are continuing to create platforms for making traditional textbooks accessible on mobile learning devices.

Two companies, Inkling and GYLO, are among those developing of textbooks on mobile devices. Both companies’ founders are participating in this week’s Connected Summit.

A California-based mobile textbook developer, Inkling already has a dozen textbook titles available on the iPad. Founder and CEO Matt MacInnis said Inkling will have more than 100 textbooks available for the iPad this fall, covering all major undergraduate topics.

“We are a company focused on what’s possible today,” MacInnis said. “It’s fun to look five years down the road, but it’s also really important to seize the moment and make the most of technology we have now.”

Inkling was founded in 2009 as a company devoted to creating platforms and interfaces for the iPad. MacInnis, a 2002 graduate of Harvard University, said the company is comprised of former employees of Apple, Microsoft and Google.

“We build a software platform for mobile learning format,” MacInnis said. “We work with major publishers and take their regular textbooks and make them into an interactive app for the iPad.”

MacInnis said Inkling’s mobile textbooks have features that are not possible with regular textbooks. Students can utilize social note sharing, highlight and share passages and have immediate access to videos and sound files within the textbook. Additionally, he said the books would be sold by the chapter in order to help students save money.

In the future, MacInnis said he hopes students will view Inkling much like they view book-renting companies like Chegg. He said he envisions a time when students will look to mobile platform providers like Inkling first to see if mobile titles are available, before reverting back to paper textbooks.

“We aren’t here to serve the institution, we are here to serve the students,” MacInnis said. “My vision is that Inkling becomes a brand students learn about when they come into college. We aren’t trying to reinvent education. We are just trying to make it more efficient.”

In Texas, a company also is working to develop mobile interfaces for textbooks. Austin-based GYLO, short for GetYa Learn On, is developing interfaces for devices like the iPhone. Founder and CEO Dr. Michael Mayrath said multi-touch devices like the iPhone and iPad are the future of education, and his company is working toward the future.

“Our vision is a digital learning ecosystem,” Mayrath said. “I use the term ecosystem because I envision a device-neutral system. You’ll always be connected with a cloud, whether it’s a phone, laptop or tablet computer.”

Mayrath said his company did a pre-test and post-test in the spring of 2010 and found that those who found the app useful significantly raise their grades. Mayrath said using mobile apps like the statistics course textbook developed by GYLO is going to revolutionize education. He said much of the revolution began at ACU.

ACU is leading the way for sure,” Mayrath said. “The faculty and leadership from the top down have been entrepreneurial. It’s great that out in West Texas you have the leaders in mobile education.”

Dr. Rick Lytle, dean of ACU’s College of Business Administration, used a an iPad textbook in one of his marketing classes in the fall. He said he sees mobile platform technology as a key player in the future of education.

“My guess is that we will see significant market change within the next three to five years. If you compare textbook publishing to music publishing, you can see the future is in digital format,” Lytle said. “However, many people would incorrectly guess that 70-80 percent of music sales today are online. That number is still only about 25-30 percent though growing. Thus, some might argue that it will take 10 years or more for digital books to dominate sales.”

Regardless of how long it takes, Lytle said his students benefited from the chance to work with the iPad and a mobile textbook.

“The students enjoyed the text, its video capabilities, its information retrieval capabilities and the graphics and format,” Lytle said. “They took their iPads everywhere. They do not take their textbooks everywhere.”

Filed Under: News Tagged With: Mobile Learning

Other News:

  • Arch apartments receive complaints from students, issues with communication, maintenance

  • Undergraduate Research, Creativity and Innovation Festival accepting abstracts for presentations until Friday

  • Annual Lunar New Year celebration held by ASO

About Jeff Craig

You are here: Home / News / Developers making mobile textbooks a reality

Other News:

  • Arch apartments receive complaints from students, issues with communication, maintenance

  • Undergraduate Research, Creativity and Innovation Festival accepting abstracts for presentations until Friday

  • Annual Lunar New Year celebration held by ASO

Follow us online

  • Facebook
  • Instagram
  • Twitter
  • YouTube

Optimist on Twitter

acuoptimist The Optimist @acuoptimist ·
2 Feb

BREAKING: Campus will be operating remotely in the morning. Any classes after 1 p.m. will be in person.

Reply on Twitter 1620939263557734401 Retweet on Twitter 1620939263557734401 Like on Twitter 1620939263557734401 Twitter 1620939263557734401
acuoptimist The Optimist @acuoptimist ·
31 Jan

BREAKING: Campus will continue operating remotely Wednesday due to continued icy conditions.

Reply on Twitter 1620523455421779970 Retweet on Twitter 1620523455421779970 Like on Twitter 1620523455421779970 1 Twitter 1620523455421779970

Optimist on Facebook

The Optimist

4 days ago

The Optimist
ACU’s Alpha Psi Omega chapter raised money for the Living Waters Charity by putting on a show in the span of 24 hours. See more photos from our gallery: ... See MoreSee Less

Gallery: 24-Hour Musical tells the heartwarming story of Junie B. Jones - Optimist

acuoptimist.com

ACU’s Alpha Psi Omega chapter raised money for the Living Waters Charity by putting on a show in the span of 24 hours. This year, the department chose to perform the beloved children’s musical “...
View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

The Optimist

6 days ago

The Optimist
Greek Life has started a partnership with Campus Director, a software company that works with universities all over the country. Read more: ... See MoreSee Less

Student life implements new software, updates rushing process - Optimist

acuoptimist.com

Greek Life has started a partnership with Campus Director, a software company that works with universities all over the country. The Campus Director software has an algorithm programmed to match rushe...
View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Videos

Optimist Newscast Jan. 25, 2023

Tune in to this week's newscast for a look at Greek Life rushing, the annual ... [Read More…]

  • Women’s tournament run ended by first-round exit against UTRGV
  • Optimist Newscast Feb. 22. 2022
  • Optimist Newscast 2.16.2022

Latest Photos

  • Home
  • Podcasts

© 2023 ACU Optimist · All Rights Reserved