Jason’s Deli has opened at a new location closer to campus.
The 35-year-old sandwich chain, founded in Beaumont, has had a location in South Abilene for six years.
The old location’s popularity often led to long lines and lack of seating.
“I think I ate there three times [in the last year],” said J.J. Blass, junior business management major from Arlington.
But with a new location in the Wal-mart parking lot on highway 351, students have a new option for quick, convenient service.
“Their service is pretty good and it is more convenient than going across town,” said Blass.
The menu offers a selection of salads, subs, specialty sandwiches, pasta and baked potatoes ranging from $5-8.
“I like it better than Subway,” said Blass. “It might be a little more expensive but you get a different type of sandwich.”
The majority of customers are students at ACU, Hardin-Simmons and McMurry.
“We put this one closer to the colleges because that is what a majority of our business was,” said Rob Walthour, assistant manager.
The northside deli is still in it’s first two months of business. “It was slow up until about a week ago when schools got in,” said Walthour,  “and since then we have been extremely busy.”
Jason’s Deli does not currently offer any student discounts, but it does offer perks through online ordering. Customers can place pick up or delivery orders through jasonsdeli.com or their iPhone app. A percentage of online orders is credited to accounts as “deli dollars” to be redeemed on future purchases.