Enrollment Marketing has selected 16 students to callback for their social media campaign #lifeonthehill.
More than 50 students applied for six positions in a social experiment put together by Enrollment Marketing. #lifeonthehill will follow students’ lives over social media as a marketing tool to show prospective students what life is like as a student at ACU.
According to the #lifeonthehill website, the project’s goals are to “show the authentic, everyday life of a college student at ACU through their lens, provide a venue for prospective students to interact with current students and to increase ACU’s social media visibility with prospective students.”
Brantly Houston, a junior advertising and public relations major from Abilene was one of the students selected for callbacks. Houston said he thinks the program can give an authentic look into the life of a student at ACU.
“They want it to be authentic,” he said. “So for example, they know that sometimes we’ll be sitting in a class that sucks and we’ll tweet about it. They don’t want to censor that. I think it can really give students a glimpse of what it’s like to be a student here.”
Houston said the initial interview process, while professional in nature, was relaxed and focused on getting to know the candidates.
“They really wanted to get to know us better,” he said. “I felt like I could just be myself for the interview and that was great.”
Alikay Wood, a junior English major from Sacramento, Calif., is another finalist for the project and said the process ahead consists of another interview and a social media audition.
“The 16 [finalists] have another round of interviews and then an audition where they tweet and instrgram about their lives for four days,” she said. “After that, they will make their final decision.”
Wood said she wants to be a part of #lifeonthehill because she sees the chance to give future students a clearer picture of college life.
“I want prospective students to get a glimpse of the awesome experience they will have if they choose ACU,” Wood said.