Enrollment Marketing has selected 16 students to callback for their social media campaign #lifeonthehill. More than 50 students applied for six positions in a social experiment put together by Enrollment Marketing. #lifeonthehill will follow students' lives over social media as a marketing tool to show prospective students what life is like as a ... [Read More…]
Admissions office encourages students to ‘Live Up’
The Office of Admissions has created the Live Up Campaign to draw in prospective students. Live Up is a social media campaign that was created as a contest for prospective ACU students. Students were required to submit a video of themselves "living up" and making a difference. The winner of the contest would receive a full-tuition ... [Read More…]
Project recruits students for #lifeonthehill
Everyday life as an ACU student will be on display in Enrollment Marketing's latest campaign aimed at prospective students. Project #lifeonthehill will follow the lives of six to eight ACU students through Facebook, Instagram, Tumblr, Twitter, Vine and YouTube for a semester at a time, said Kris Evans, director of Enrollment Marketing. "Our ... [Read More…]
Caution: You are what you tweet
Twitter has given millions of people the opportunity to express themselves. It's a fun way to connect with friends, follow celebrities, laugh at a meme, share some news and read spoilers about your favorite TV show. Time and location don't matter. With the push of a button, followers can be privy to every thought, experience, pun and ... [Read More…]
Criticism of Coke ad stems from ignorance
The Broncos and Seahawks weren't the only ones butting heads during Sunday's Super Bowl. Coca-Cola aired a commercial entitled "It's Beautiful," prompting the hashtag "AmericaIsBeautiful" and sparking shocking social media responses from viewers. The ad featured the song "America the Beautiful" sung in seven languages, including English, ... [Read More…]
@ACUCrushes warned of policy violation
The Twitter account @ACUCrushes was issued a cease and desist warning from the university last Tuesday. Since its creation on Oct. 7, the popular account has gained over 1,200 followers. @ACUCrushes allowed students to submit anonymous comments about other students via ask.fm, which would then be posted to the account. The Twitter account ... [Read More…]
Snapchat out of it
Let's all just take a moment to acknowledge a disease that is weaving its way into the very fabric of this ever-so-sacred community. At the turn of every corner on campus, one is likely to find students in a zombie-like state, unaware of their own surroundings, running into people, walls, trees and that one stray cobblestone jutting up out of the ... [Read More…]
Crushed by @anonymity
It's time we had a serious conversation about the Twitter epidemic plaguing our university: ACU Crushes. Now, don't get me wrong. I'm all for social media. I think it's the bee's knees, the cream of the crop and the cheese to America's macaroni. But seriously? With all of the unnecessary ACU Twitter parodies flying around (I'm talking to you, ... [Read More…]
The 21st century language everyone should speak
Twitter announced last year that it would start tracking users' Internet browsing habits to better recommend people to follow. In May, details about the National Security Agency's Internet security surveillance programs revealed just how much information is available about American individuals. This June, Facebook announced a bug with one of ... [Read More…]
The tweet is mightier than the sword
I have 89 followers on Twitter. That's pretty pathetic. I change my car's oil more often than I tweet. Twitter and I are just mutual acquaintances-not close enough to hang out but close enough to wave at each other in passing. But most of the world disagrees with me. More than 170 billion tweets have been sent since Twitter's creation in ... [Read More…]