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You are here: Home / Social Media

16 called back for media campaign

April 3, 2014 by Tommy Evans

Enrollment Marketing has selected 16 students to callback for their social media campaign #lifeonthehill. More than 50 students applied for six positions in a social experiment put together by Enrollment Marketing. #lifeonthehill will follow students' lives over social media as a marketing tool to show prospective students what life is like as a ... [Read More…]

Filed Under: News Tagged With: Social Media

Admissions office encourages students to ‘Live Up’

April 1, 2014 by Rachel Fritz

The Office of Admissions has created the Live Up Campaign to draw in prospective students. Live Up is a social media campaign that was created as a contest for prospective ACU students. Students were required to submit a video of themselves "living up" and making a difference. The winner of the contest would receive a full-tuition ... [Read More…]

Filed Under: News Tagged With: Admissions, Social Media

Project recruits students for #lifeonthehill

March 25, 2014 by Logan Sartain

Everyday life as an ACU student will be on display in Enrollment Marketing's latest campaign aimed at prospective students. Project #lifeonthehill will follow the lives of six to eight ACU students through Facebook, Instagram, Tumblr, Twitter, Vine and YouTube for a semester at a time, said Kris Evans, director of Enrollment Marketing. "Our ... [Read More…]

Filed Under: News Tagged With: Marketing, Social Media

Caution: You are what you tweet

March 4, 2014 by Melany Cox

Twitter has given millions of people the opportunity to express themselves. It's a fun way to connect with friends, follow celebrities, laugh at a meme, share some news and read spoilers about your favorite TV show. Time and location don't matter. With the push of a button, followers can be privy to every thought, experience, pun and ... [Read More…]

Filed Under: Columns, Opinion Tagged With: Social Media

Criticism of Coke ad stems from ignorance

February 4, 2014 by Optimist Editorial Board

The Broncos and Seahawks weren't the only ones butting heads during Sunday's Super Bowl. Coca-Cola aired a commercial entitled "It's Beautiful," prompting the hashtag "AmericaIsBeautiful" and sparking shocking social media responses from viewers. The ad featured the song "America the Beautiful" sung in seven languages, including English, ... [Read More…]

Filed Under: Editorials, Opinion Tagged With: Social Media, Super Bowl

‘@ACUCrushes warned of policy violation

November 20, 2013 by Abigail Runnels

The Twitter account @ACUCrushes was issued a cease and desist warning from the university last Tuesday. Since its creation on Oct. 7, the popular account has gained over 1,200 followers. @ACUCrushes allowed students to submit anonymous comments about other students via ask.fm, which would then be posted to the account. The Twitter account is one ... [Read More…]

Filed Under: News Tagged With: Social Media

@ACUCrushes warned of policy violation

November 19, 2013 by Abigail Runnels

The Twitter account @ACUCrushes was issued a cease and desist warning from the university last Tuesday. Since its creation on Oct. 7, the popular account has gained over 1,200 followers. @ACUCrushes allowed students to submit anonymous comments about other students via ask.fm, which would then be posted to the account. The Twitter account ... [Read More…]

Filed Under: News Tagged With: Archive, Social Media

Snapchat out of it

November 6, 2013 by Mandy Lambright

Let's all just take a moment to acknowledge a disease that is weaving its way into the very fabric of this ever-so-sacred community. At the turn of every corner on campus, one is likely to find students in a zombie-like state, unaware of their own surroundings, running into people, walls, trees and that one stray cobblestone jutting up out of the ... [Read More…]

Filed Under: Columns Tagged With: Social Media

Snapchat out of it

November 5, 2013 by Mandy Lambright

Let's all just take a moment to acknowledge a disease that is weaving its way into the very fabric of this ever-so-sacred community. At the turn of every corner on campus, one is likely to find students in a zombie-like state, unaware of their own surroundings, running into people, walls, trees and that one stray cobblestone jutting up out of the ... [Read More…]

Filed Under: Columns, Opinion Tagged With: Archive, Social Media

Crushed by @anonymity

October 10, 2013 by Mandy Lambright

It's time we had a serious conversation about the Twitter epidemic plaguing our university: ACU Crushes. Now, don't get me wrong. I'm all for social media. I think it's the bee's knees, the cream of the crop and the cheese to America's macaroni. But seriously? With all of the unnecessary ACU Twitter parodies flying around (I'm talking to you, ... [Read More…]

Filed Under: Columns, Opinion Tagged With: Archive, Social Media

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acuoptimist The Optimist @acuoptimist ·
1 Nov

BREAKING NEWS: The winners of the 2025 Homecoming Parade are: Sanctify in the student organization division, Ko Jo Kai in the sorority division and Gamma Sigma Phi in the fraternity division.

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acuoptimist The Optimist @acuoptimist ·
1 Nov

BREAKING NEWS: Makeda Marquardt, president of Ko Jo Kai, is the 2025 Homecoming queen.

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The Optimist

3 days ago

The Optimist
Every 74 seconds, someone in the U.S. is sexually assaulted, according to the Rape, Abuse & Incest National Network, the nation’s largest anti-sexual violence organization. Optimist Editor in Chief Ashley Henderson shared how her eyes were opened to this tragic reality and the importance of speaking up. 📝: Ashley Henderson#acuoptimist #abilenechristianuniversity #opinion #sexualassaultawarenesson ... See MoreSee Less

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The Optimist

4 days ago

The Optimist
The Optimist staff was busy at work last week! Our team produced a 12-page newspaper and a newscast show all while keeping up with the daily coverage of Homecoming events. Members of our staff also attended the annual Gutenberg event and the Sports Hall of Fame dinner to support alumni from the Department of Journalism and Mass Communications.To view our Homecoming coverage, visit acuoptimist.com or click the link in our bio. #acuoptimist #abilenechristianuniversity #acuhomecoming #studentmedia ... See MoreSee Less

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