Two ACU students launched Young Adult Cult, a movement to develop Abilene’s culture and unite the community.

“Young Adult Cult is an effort to bridge the gap between the different schools,” said Mary Carol Fox, event manager for the organization.

Fox, senior marketing major from Waco, said ACU, Hardin-Simmons University and McMurry University are working together on the project to connect students to businesses and the city.

The group is mostly based online through its blog, as well as its Twitter and Instagram accounts. The goal of the online social media campaign is to explore Abilene residents’ findings on local culture.

The organization’s blog will also document the development process of an end-of-the-year festival organized through Young Adult Cult. Site visitors can find updates on the festival’s entertainment list and sponsors in addition to news about what’s going on in Abilene.

Jordan Fox, event manager for Young Adult Cult, said the organization is in the planning phase and is about to begin conducting interviews for team leaders. Young Adult Cult is also in search of volunteers.

“We know a lot of people won’t be able to put in a lot of hours, but even just one small project or one thing here and there will really make this thing happen,” said Jordan, senior communications major from Houston.

Jordan said the idea for the movement was conceived after summer internships. The internships then inspired the two event managers to enrich the cultural identity of Abilene.

“There is a lot of stuff in Abilene to go do; we’ve just noticed there’s really no way to get it out there,” he said.

The organization is completely independent of any direct university involvement, but Jordan and Mary Carol said ACU and Hardin-Simmons have been extremely supportive of their organization.

“We’ve seen nothing but support from the schools, the Cultural Affairs Council, Chamber of Commerce and businesses downtown,” Jordan said. “Our businesses downtown are already really excited about it.”