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You are here: Home / Advertise / Advertising Rate Sheet

Advertising Rate Sheet

ACU Optimist Advertising: 325 674-2819

ACU is the largest college market in Abilene! Connect with ACU students through advertising in the Optimist. You can advertise in our printed edition or on this web site – or take advantage of both to reach the broadest audience.


OPTIMIST RATE SHEET

Local Ad Rates

Ad Size Measurement Black & White Pricing Full Color Pricing
Full Page 10″ X 21″ $945.00 $1,304.12
1/2 Page horizontal 10″ X 10.5″ $472.50 $652.06
1/2 Page vertical 4.94″ X 21″ $472.50 $652.06
1/4 Page 4.94″ X 10.5″ $236.25 $326.03
1/8 Page 4.94″ X 5″ $112.50 $155.25
1/16 Page 4.94″ X 2.5″ $56.25 $77.63
2×3″ 3.25″ X 3″ $45.00 $62.10
2×2″ 3.25″ X 2″ $30.00 $41.40

Cost Per Column Inch:

B/W: $7.50 PCI   |   Color: $10.35 PCI

Costs are for one run. Additional ad sizes are available.  Frequency discounts are available for multiple ad purchases.

 

Non-Profit & On-Campus Ad Rates

Non-Profit/On-Campus Rates available to all ACU departments, organizations and non-profit organizations.

Ad Size Measurement Black & White Pricing Full Color Pricing
Full Page 10″ X 21″ $812.70 $1,171.80
1/2 Page horizontal 10″ X 10.5″ $406.35 $585.90
1/4 Page 4.94″ X 10.5″ $203.18 $292.95
1/8 Page 4.94″ X 5″ $96.75 $139.50
1/16 Page 4.94″ X 2.5″ $48.38 $69.75
2×3″ 3.25″ X 3″ $38.70 $55.80
2×2″ 3.25″ X 2″ $25.80 $37.20

Cost Per Column Inch:

B/W: $6.45 PCI  |   Color: $9.30 PCI

Costs are for one run. Additional ad sizes are available.  Frequency discounts are available for multiple ad purchases.

ONLINE RATES:

Web/Display Banner Ads on acuoptimist.com

Local Ad Rates

Ad Position Ad Size in Pixels 1 week 1 month 1 semester
MASTHEAD 320X100 $50.00 $200.00 $600.00
BIG BOX 300X250 $40.00 $160.00 $480.00
SMALL SQUARE 125X125 $20.00 $80.00 $240.00

Online ads are fully clickable and will click-through to an advertiser’s website or specific URL address. Ad sizes are measured in pixels. Static and animated ads supported (.jpg or .gif file types, max file size 50KB). Maximum animation is 00:15 seconds, but may loop continuously.

Non-Profit & On-Campus Ad Rates

Ad Position Ad Size in Pixels 1 week 1 month 1 semester
MASTHEAD 320X100 $25.00 $100.00 $300.00
BIG BOX 300X250 $20.00 $80.00 $240.00
SMALL SQUARE 125X125 $10.00 $40.00 $120.00

Online display ads rotate with other similarly-sized digital advertisements as ROS (run-of-site).

 

______________________________

Read the Advertising Policy page

Contact Celeste Kinkade for information.  Email celeste.kinkade@acu.edu or call 325-674-2819.

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acuoptimistThe Optimist@acuoptimist·
5 Mar

The university is reporting its lowest number of active COVID-19 cases in the 2020-21 academic year with just one active case Friday. Quarantines also fell to the lowest of the spring semester with 19.

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acuoptimistThe Optimist@acuoptimist·
5 Mar

"You might be surprised at what you discover about yourself when you reflect on how “the year that changed the world” changed you." Read more from Chief Photographer Riley Fisher below:
https://acuoptimist.com/2021/03/reflecting-on-the-year-that-changed-the-world/

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The Optimist

3 days ago

The Optimist
The university is reporting its lowest number of active COVID-19 cases in the 2020-21 academic year with just one active case Friday. Quarantines also fell to the lowest of the spring semester with 19. ...

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The Optimist

3 days ago

The Optimist
"You might be surprised at what you discover about yourself when you reflect on how “the year that changed the world” changed you." Read more from Chief Photographer Riley Fisher below: ...

Reflecting on the year that changed the world - Optimist

acuoptimist.com

Thinking about everything that has changed in the last year can be scary and overwhelming. The COVID-19 pandemic has wreaked havoc in a lot of areas, affecting things as local as the closing of many small businesses and as large as the operations of the entire entertainment industry. I’ve caught m...
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