ACU Optimist Advertising: 325 674-2819
ACU is the largest college market in Abilene! Connect with ACU students through advertising in the Optimist. You can advertise in our printed edition or on this web site – or take advantage of both to reach the broadest audience.
OPTIMIST RATE SHEET
Local Ad Rates
| Ad Size | Measurement | Black & White Pricing | Full Color Pricing |
| Full Page | 10″ X 21″ | $945.00 | $1,304.12 |
| 1/2 Page horizontal | 10″ X 10.5″ | $472.50 | $652.06 |
| 1/2 Page vertical | 4.94″ X 21″ | $472.50 | $652.06 |
| 1/4 Page | 4.94″ X 10.5″ | $236.25 | $326.03 |
| 1/8 Page | 4.94″ X 5″ | $112.50 | $155.25 |
| 1/16 Page | 4.94″ X 2.5″ | $56.25 | $77.63 |
| 2×3″ | 3.25″ X 3″ | $45.00 | $62.10 |
| 2×2″ | 3.25″ X 2″ | $30.00 | $41.40 |
Cost Per Column Inch:
B/W: $7.50 PCI | Color: $10.35 PCI
Costs are for one run. Additional ad sizes are available. Frequency discounts are available for multiple ad purchases.
Non-Profit & On-Campus Ad Rates
Non-Profit/On-Campus Rates available to all ACU departments, organizations and non-profit organizations.
| Ad Size | Measurement | Black & White Pricing | Full Color Pricing |
| Full Page | 10″ X 21″ | $812.70 | $1,171.80 |
| 1/2 Page horizontal | 10″ X 10.5″ | $406.35 | $585.90 |
| 1/4 Page | 4.94″ X 10.5″ | $203.18 | $292.95 |
| 1/8 Page | 4.94″ X 5″ | $96.75 | $139.50 |
| 1/16 Page | 4.94″ X 2.5″ | $48.38 | $69.75 |
| 2×3″ | 3.25″ X 3″ | $38.70 | $55.80 |
| 2×2″ | 3.25″ X 2″ | $25.80 | $37.20 |
Cost Per Column Inch:
B/W: $6.45 PCI | Color: $9.30 PCI
Costs are for one run. Additional ad sizes are available. Frequency discounts are available for multiple ad purchases.
ONLINE RATES:
Web/Display Banner Ads on acuoptimist.com
Local Ad Rates
| Ad Position | Ad Size in Pixels | 1 week | 1 month | 1 semester |
| MASTHEAD | 320X100 | $50.00 | $200.00 | $600.00 |
| BIG BOX | 300X250 | $40.00 | $160.00 | $480.00 |
| SMALL SQUARE | 125X125 | $20.00 | $80.00 | $240.00 |
Online ads are fully clickable and will click-through to an advertiser’s website or specific URL address. Ad sizes are measured in pixels. Static and animated ads supported (.jpg or .gif file types, max file size 50KB). Maximum animation is 00:15 seconds, but may loop continuously.
Non-Profit & On-Campus Ad Rates
| Ad Position | Ad Size in Pixels | 1 week | 1 month | 1 semester |
| MASTHEAD | 320X100 | $25.00 | $100.00 | $300.00 |
| BIG BOX | 300X250 | $20.00 | $80.00 | $240.00 |
| SMALL SQUARE | 125X125 | $10.00 | $40.00 | $120.00 |
Online display ads rotate with other similarly-sized digital advertisements as ROS (run-of-site).
______________________________
Read the Advertising Policy page
Contact Lisa Wiggins for information. Email lisa.wiggins@acu.edu or call 325-674-2297.