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You are here: Home / Advertise / Advertising Rate Sheet

Advertising Rate Sheet

ACU Optimist Advertising: 325.674.2297

ACU is the largest college market in Abilene! Connect with ACU students through advertising in The Optimist. You can advertise in our printed edition or on this web site – or take advantage of both to reach the broadest audience.


OPTIMIST RATE SHEET

Local Ad Rates

Ad Size Measurement Black & White Pricing Full Color Pricing
Full Page 10″ X 21″ $400.00 $500.00
1/2 Page 10″ X 10.5″ $250.00 $300.00
1/3 Page 6.63″ X 10″ $160.00 $200.00
1/4 Page 4.94″ X 10.5″ $125.00 $150.00
1/8 Page 4.94″ X 5″ $60.00 $90.00
1/16 Page 4.94″ X 2.5″ $30.00 $45.00
Business Card 3.25″ X 2″ $16.00 $24.00

Costs are for one run.  Frequency discounts are available for multiple ad purchases.

 

Weekly Email Newsletter Ad Rates

Ad Size Pixels Weekly Monthly
Top Banner 1548 x 408 $60.00 $240.00
Footer Banner 728  x 90 $30.00 $120.00
Side Box 336 x 280 $40.00 $160.00

 

ONLINE RATES:

Online/Web Ads on acuoptimist.com

Local Ad Rates

Ad Position Ad Size in Pixels 1 week 1 month 1 semester
MASTHEAD 300 x 250 $50.00 $200.00 $600.00
BIG BOX 300 x 250 $40.00 $160.00 $480.00
SMALL SQUARE 125 x 125 $25.00 $80.00 $240.00

Online ads are fully clickable and will click-through to an advertiser’s website or specific URL address. Ad sizes are measured in pixels. Static and animated ads supported (.jpg or .gif file types, max file size 50KB). Maximum animation is 00:15 seconds, but may loop continuously.

______________________________

Read the Advertising Policy page

Contact Lisa Wiggins for information.  Email lisa.wiggins@acu.edu or call 325.674.2297

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Optimist on Twitter

acuoptimist The Optimist @acuoptimist ·
30 Mar

Sing Song 2025 Awards Women’s Division:

Vocals:
1. Ko Jo Kai
2. Sigma Theta Chi
3. Delta Theta

Entertainment:
1. Sigma Theta Chi
2. Ko Jo Kai
3. Delta Theta

Note: An earlier post included a spelling error, so we have since updated it for accuracy.

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acuoptimist The Optimist @acuoptimist ·
30 Mar

Sing Song 2025 Awards Class Division:

Overall Award:
1. Freshman Purple
2. Freshman White
3. Seniors

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1 years ago

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"Ending my college education early was always the plan for me, but the things that I have been able to see, experience and examine about ACU’s community were not. I have found immense growth in ACU over the past three and a half years, but ACU still has a long road to climb if it wants to keep catering to students as the world changes around them." To read more of this article visit acuoptimist.com or click the link in our bio. #acu #abilenechristianuniversity #privatechristianuniversity #collegestudentopinion #acuopinion ... See MoreSee Less

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