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You are here: Home / Advertise / Advertising Rate Sheet

Advertising Rate Sheet

ACU Optimist Advertising: 325 674-2819

ACU is the largest college market in Abilene! Connect with ACU students through advertising in the Optimist. You can advertise in our printed edition or on this web site – or take advantage of both to reach the broadest audience.


OPTIMIST RATE SHEET

Local Ad Rates

Ad Size Measurement Black & White Pricing Full Color Pricing
Full Page 10″ X 21″ $945.00 $1,304.12
1/2 Page horizontal 10″ X 10.5″ $472.50 $652.06
1/2 Page vertical 4.94″ X 21″ $472.50 $652.06
1/4 Page 4.94″ X 10.5″ $236.25 $326.03
1/8 Page 4.94″ X 5″ $112.50 $155.25
1/16 Page 4.94″ X 2.5″ $56.25 $77.63
2×3″ 3.25″ X 3″ $45.00 $62.10
2×2″ 3.25″ X 2″ $30.00 $41.40

Cost Per Column Inch:

B/W: $7.50 PCI   |   Color: $10.35 PCI

Costs are for one run. Additional ad sizes are available.  Frequency discounts are available for multiple ad purchases.

 

Non-Profit & On-Campus Ad Rates

Non-Profit/On-Campus Rates available to all ACU departments, organizations and non-profit organizations.

Ad Size Measurement Black & White Pricing Full Color Pricing
Full Page 10″ X 21″ $812.70 $1,171.80
1/2 Page horizontal 10″ X 10.5″ $406.35 $585.90
1/4 Page 4.94″ X 10.5″ $203.18 $292.95
1/8 Page 4.94″ X 5″ $96.75 $139.50
1/16 Page 4.94″ X 2.5″ $48.38 $69.75
2×3″ 3.25″ X 3″ $38.70 $55.80
2×2″ 3.25″ X 2″ $25.80 $37.20

Cost Per Column Inch:

B/W: $6.45 PCI  |   Color: $9.30 PCI

Costs are for one run. Additional ad sizes are available.  Frequency discounts are available for multiple ad purchases.

ONLINE RATES:

Web/Display Banner Ads on acuoptimist.com

Local Ad Rates

Ad Position Ad Size in Pixels 1 week 1 month 1 semester
MASTHEAD 320X100 $50.00 $200.00 $600.00
BIG BOX 300X250 $40.00 $160.00 $480.00
SMALL SQUARE 125X125 $20.00 $80.00 $240.00

Online ads are fully clickable and will click-through to an advertiser’s website or specific URL address. Ad sizes are measured in pixels. Static and animated ads supported (.jpg or .gif file types, max file size 50KB). Maximum animation is 00:15 seconds, but may loop continuously.

Non-Profit & On-Campus Ad Rates

Ad Position Ad Size in Pixels 1 week 1 month 1 semester
MASTHEAD 320X100 $25.00 $100.00 $300.00
BIG BOX 300X250 $20.00 $80.00 $240.00
SMALL SQUARE 125X125 $10.00 $40.00 $120.00

Online display ads rotate with other similarly-sized digital advertisements as ROS (run-of-site).

 

______________________________

Read the Advertising Policy page

Contact Celeste Kinkade for information.  Email celeste.kinkade@acu.edu or call 325-674-2819.

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4 May

"Maybe we just don’t care enough. But if we do start caring, and if we become the loudest fans in the WAC, let’s stick to supportive cheering." Read more from Guest Columnist Londyn Gray:
https://acuoptimist.com/2022/04/not-so-friendly-competition/

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3 May

Royce Clough and Jael Morel have been named as Mr. and Miss ACU for the class of 2022, a traditional honor voted on by the student body and awarded to two members of each graduating class.

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2 weeks ago

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"Maybe we just don’t care enough. But if we do start caring, and if we become the loudest fans in the WAC, let’s stick to supportive cheering." Read more from Guest Columnist Londyn Gray: ... See MoreSee Less

Not-so-friendly competition - Optimist

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BY: LONDYN GRAY “Number 18, you look like you don’t shower!” I chuckled and shrugged it off. “Londyn!” They had looked up the roster. “Do you even brush your teeth?” I laughed again, rol...
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Cullen Auditorium is expected to be handed over to the university in June 2022, alongside a name change that coupled with the renovation will create new future for the Cornerstone class, Chapel and the Department of Theatre. ... See MoreSee Less

Cullen Auditorium still set for a name change alongside renovations - Optimist

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Cullen Auditorium is expected to be handed over to the university in June 2022, alongside a name change that coupled with the renovation will create new future for the Cornerstone class, Chapel and th...
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