Students can earn money for participating in a virtual hiring study done by the College of Business Administration and Information technology professors. Assistant professor of marketing, Dr. Ryan Jessup, and assistant professor of computer science, Dr. John Homer, started the research study of virtual hiring. Senior psychology major from ... [Read More…]
JMC and COBA students visit NYC
ACU students travel to New York City to learn about PR and its role in business. Video/editing by: Jaci Isham ... [Read More…]
Entrepreneurship speakers to visit COBA students
The Griggs Center for Entrepreneurship and Philanthropy and the local Collegiate Entrepreneurs' Organization chapter are sponsoring an Entrepreneur Speaker Series through the College of Business Administration. The Entrepreneur Speaker Series began last year, but is completely student-run and organized by COBA majors this year. "This year is ... [Read More…]
The Optimist Print Edition: 09.18.13
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Student-run cafe opens in COBA
The Crossing Cafe replaced the Connections Cafe in the College of Business Administration and opened for business on Monday. "The Crossing Countdown", a giveaway sweepstake launched by COBA students promoted the opening of The Crossing Cafe's newly renovated store over Twitter and Facebook. ACU students were randomly selected for different ... [Read More…]
Navigation app wins Challenge
The College of Business Administration awarded $100,000 in prizes Tuesday for the Springboard Ideas Challenge. The Springboard Ideas Challenge is a mini-business plan competition across the Big Country region. Students present business proposals and receive cash awards to jump start their plans. The competition is divided into two categories, ... [Read More…]
Business class addresses lighting problems abroad
An upper level business class is working on a project to help impoverished families in developing countries by researching alternative lighting. The class is taught by Dr. Monty Lynn, associate dean in the college of business administration, and focuses on international poverty and development. "This is a hands-on project," Lynn said. "We're using ... [Read More…]
Venture Out program sticks to tried-and-true formula
After a semester of experimentation, the Venture Out program returned to the template it has followed for the past decade. The Venture Out program is a feature of the Introduction to Business course. Students form groups of six to eight, develop a product concept through market research, find a supplier, receive a $500 loan from the College of ... [Read More…]
COBA, JMC faculty to lead trip to New York City
COBA and JMC majors will have the opportunity to spend next semester’s fall break in New York City. David Swearingen, executive in residence of the college of business administration, led a group of about 20 COBA majors to New York City during spring break two years ago. Swearingen was formerly the vice president of corporate communications for ... [Read More…]
COBA dean hard at work
Dr. Richard Lytle, dean of the College of Business Administration, has been on post-doctoral fellowship with the organization CEO Forum since October 2012. Lytle has spent the time away from the ACU campus working on two large projects. Both of these projects are focused on leadership in college-aged students. "Leadership has been a passion of ... [Read More…]