Students have the opportunity to win $1,500 in two minutes or less in the Springboard Elevator Pitch competition. The catch is that participants must pitch a business-venture plan in about the same amount of time as an elevator ride, said Dr. Richard Lytle, dean of the College of Business Administration and professor of marketing. "It will ... [Read More…]
COBA ranked No. 1 for post-grad jobs
ACU'S College of Business Administration is ranked as the No. 1 graduate school for students attaining employment within three months of graduating. Ninety-seven percent of students graduating from COBA with a master's of accounting are employed in accounting-related jobs within three months of graduation. The average among business graduate ... [Read More…]
COBA students win award
Students in Dr. Rick Lytle's senior-level marketing strategy class won first place in a marketing contest designed to promote the Chevrolet Cruze to college students through social media. The College of Business Administration received $2,500 to cover costs of the project and each participating student was awarded a $100 Walmart gift card. Lytle, ... [Read More…]
COBA dean releases new book
By Marissa Ferguson Dr. Richard Lytle, dean of the College of Business Administration and professor of marketing, calls all Christians to break the mold in a book he released last week. Just over 200 pages, Abandon the Ordinary encourages people of faith to live their lives authentically. "In America, Christianity has become generic," Lytle ... [Read More…]
Family, friends remember father of COBA
During the summer ACU lost the father of its College of Business Administration. Dr. A. Overton Faubus, who served as chair of the department of business and helped lead it to become its own college, died Aug. 1 in Abilene - he was 96. Faubus is credited with helping COBA achieve national prominence as a business school. Faubus was born July 3, ... [Read More…]
COBA ranked in top 25 in national rankings
The ACU graduate program in accounting was ranked among the 25 best in the nation among small schools by the Public Accounting Report. The report bases its rankings on the PAR's Annual Survey of Accounting Professors, which determines the best programs using opinions of professors in that field. The report asks professors which schools they ... [Read More…]
COBA students, faculty share more than lunch
This semester, students in the College of Business Administration will have a chance to meet any one of their COBA professors on a more personal level over a free lunch in the Bean or the Hilton Food Court. The Business Lunch program is a new initiative by COBA to strengthen relationships between students and faculty. "Our professors have always ... [Read More…]
COBA enrolls fewer majors: 8 percent drop halts 11 years of growth; CBS gains slightly
By Paul A. Anthony, Editor in Chief Official 12th-day enrollment statistics show the College of Business Administration with a surprisingly drastic slide of 68 students, an 8 percent drop. The College of Arts and Sciences also saw its enrollment fall, but by just 19 students. Only the College of Biblical Studies enrolled more students than last ... [Read More…]