The campus-wide hammock day last Monday began as a project in an introductory marketing course. The hammocking event was not a simple push for people to go outside and hammock but was a classroom group effort to discover a correlation between Chaco owners and Eno hammock owners. Students were invited through social media accounts on Twitter ... [Read More…]
Marketing evaluates future of LOTH project
The future of Life on the Hill remains tentative because the original marketing proposal only existed for the Fall 2014 semester. Amanda Pittman, enrollment marketing manager, has served as an adviser for the project and cast members. "We knew it was an experiment going into it," Pittman said. "We weren't sure if it would even work; we ... [Read More…]
Project recruits students for #lifeonthehill
Everyday life as an ACU student will be on display in Enrollment Marketing's latest campaign aimed at prospective students. Project #lifeonthehill will follow the lives of six to eight ACU students through Facebook, Instagram, Tumblr, Twitter, Vine and YouTube for a semester at a time, said Kris Evans, director of Enrollment Marketing. "Our ... [Read More…]