The Optimist
  • Home
  • About
    • Advertise
    • Policies
    • Staff Contacts
    • Jobs
  • News
  • Sports
  • Opinion
    • Columns
    • Editorials
  • Multimedia
    • Photo Galleries
    • Videos
  • Features
  • Print Edition
    • The Pessimist
    • Special Projects
  • Police Log
  • Classifieds
You are here: Home / News / Hammocking day a prototype marketing campaign

Hammocking day a prototype marketing campaign

April 13, 2015 by Catherine Blakemore

The campus-wide hammock day last Monday began as a project in an introductory marketing course.

The hammocking event was not a simple push for people to go outside and hammock but was a classroom group effort to discover a correlation between Chaco owners and Eno hammock owners.

Students were invited through social media accounts on Twitter and Instagram to “Come outside and hang with us!”

“I was wanting people to take pictures of themselves in their hammocks, sort of to help promote today, but also to create a prototype that we could send into Chaco as an idea for them to utilize our campaign idea.”

Annie Bailey, sophomore psychology major from Abilene, led the event from the class and said more than 20 people participated, but it was twice as many men than women.

“We were assigned a brand, and our brand was Chaco,” Bailey said. “So we had to come up with a new product that Chaco could reasonably sell. We came up with a Chaco Hammock. It was just an idea at first, then we had to come up with a way to promote it.”

The marketing group consisted of Ashlann Wood, senior animal science major from Conroe, Brian Lang, junior accounting major from Abilene, Andrew Schackmann, senior communications major from Spring, and Taylor Hayes, senior biology major from Childress.

Through a Twitter account, @hangingoutatACU, and Instagram account, @hangingoutatacu, Bailey has been promoting the campaign with 63 followers on Instagram, and 23 responded invitees on the day of the event.

“I started a week ago, and this has all been in one week,” she said. “We just wanted to make it really quick so people weren’t annoyed about hearing it over and over again. I also used Campus Quad which was suggested by a freshman. I liked that I actually got other people interested. ”

The group asked questions about what students would change about their hammocks, how they heard about the event and whether the students owned Chacos.

Bailey said the decided to put on a hammocking day to draw out the people who owned hammocks so they could survey them.

Nicholas Cromwell, freshman accounting major from Dallas, participated in hammock day.

“I participated in the hammock day because the weather was great, and it was a reason to study/nap outside for a while,” he said. “It was a nice break from the usual library scenery.”

The next hammock day is tentatively scheduled for Dead Day on May 4. Hammocks on ACU’s campus are very popular, and Bailey wants to continue the project even after the class is done.

“We were hoping to make it a yearly thing, or even just a second-semester monthly thing, because it will be nice weather out,” Bailey said.

Filed Under: News Tagged With: Marketing, Students

Other News:

  • Provost adopts new policy for emeriti faculty

  • Demolition begins on Sherrod residential apartments

  • ACU Gives exceeds goal, raises over $919,000

About Catherine Blakemore

You are here: Home / News / Hammocking day a prototype marketing campaign

Other News:

  • Provost adopts new policy for emeriti faculty

  • Demolition begins on Sherrod residential apartments

  • ACU Gives exceeds goal, raises over $919,000

Follow us online

  • Facebook
  • Instagram
  • Twitter
  • YouTube

Optimist on Twitter

acuoptimist The Optimist @acuoptimist ·
2 Dec

BREAKING: The internet is now up and running after a short campus-wide outage.

Reply on Twitter 1863647460322640102 Retweet on Twitter 1863647460322640102 Like on Twitter 1863647460322640102 1 Twitter 1863647460322640102
acuoptimist The Optimist @acuoptimist ·
7 Nov

The Optimist and ACUTV partnered together to produce a 3-hour live election show on Tuesday night. A team of 25 students worked for weeks preparing while doing research and interviews with guests like Dr. Phil Schubert and Rep. Stan Lambert.

Reply on Twitter 1854352279605817812 Retweet on Twitter 1854352279605817812 2 Like on Twitter 1854352279605817812 9 Twitter 1854352279605817812

Optimist on Facebook

The Optimist

10 months ago

The Optimist

Video

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

The Optimist

1 years ago

The Optimist
"Ending my college education early was always the plan for me, but the things that I have been able to see, experience and examine about ACU’s community were not. I have found immense growth in ACU over the past three and a half years, but ACU still has a long road to climb if it wants to keep catering to students as the world changes around them." To read more of this article visit acuoptimist ... See MoreSee Less

Photo

View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Videos

Optimist Newscast Feb. 28, 2024

Our top stories today include a recap of The Musical Comedy Murders of 1940, the ... [Read More…]

  • Optimist Newscast Feb. 21, 2024
  • Optimist Newscast Feb. 14, 2024
  • Optimist Newscast Jan. 24, 2024

Latest Photos

1
2
3
4
5
PrevNext
  • Home
  • About
    • Contact
    • Subscribe
    • Policies
    • Advertising Policy
    • Letters to the Editor and Reader Comments
  • News
  • Sports
  • Opinion
    • Columns
    • Editorials
  • Multimedia
    • Videos
    • Photo Galleries
  • Features
  • Advertise
    • Paid Advertisement
  • Police Log

© 2025 ACU Optimist · All Rights Reserved