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You are here: Home / Social Media

16 called back for media campaign

April 3, 2014 by Tommy Evans

Enrollment Marketing has selected 16 students to callback for their social media campaign #lifeonthehill. More than 50 students applied for six positions in a social experiment put together by Enrollment Marketing. #lifeonthehill will follow students' lives over social media as a marketing tool to show prospective students what life is like as a ... [Read More…]

Filed Under: News Tagged With: Social Media

Admissions office encourages students to ‘Live Up’

April 1, 2014 by Rachel Fritz

The Office of Admissions has created the Live Up Campaign to draw in prospective students. Live Up is a social media campaign that was created as a contest for prospective ACU students. Students were required to submit a video of themselves "living up" and making a difference. The winner of the contest would receive a full-tuition ... [Read More…]

Filed Under: News Tagged With: Admissions, Social Media

Project recruits students for #lifeonthehill

March 25, 2014 by Logan Sartain

Everyday life as an ACU student will be on display in Enrollment Marketing's latest campaign aimed at prospective students. Project #lifeonthehill will follow the lives of six to eight ACU students through Facebook, Instagram, Tumblr, Twitter, Vine and YouTube for a semester at a time, said Kris Evans, director of Enrollment Marketing. "Our ... [Read More…]

Filed Under: News Tagged With: Marketing, Social Media

Caution: You are what you tweet

March 4, 2014 by Melany Cox

Twitter has given millions of people the opportunity to express themselves. It's a fun way to connect with friends, follow celebrities, laugh at a meme, share some news and read spoilers about your favorite TV show. Time and location don't matter. With the push of a button, followers can be privy to every thought, experience, pun and ... [Read More…]

Filed Under: Columns, Opinion Tagged With: Social Media

Criticism of Coke ad stems from ignorance

February 4, 2014 by Optimist Editorial Board

The Broncos and Seahawks weren't the only ones butting heads during Sunday's Super Bowl. Coca-Cola aired a commercial entitled "It's Beautiful," prompting the hashtag "AmericaIsBeautiful" and sparking shocking social media responses from viewers. The ad featured the song "America the Beautiful" sung in seven languages, including English, ... [Read More…]

Filed Under: Editorials, Opinion Tagged With: Social Media, Super Bowl

‘@ACUCrushes warned of policy violation

November 20, 2013 by Abigail Runnels

The Twitter account @ACUCrushes was issued a cease and desist warning from the university last Tuesday. Since its creation on Oct. 7, the popular account has gained over 1,200 followers. @ACUCrushes allowed students to submit anonymous comments about other students via ask.fm, which would then be posted to the account. The Twitter account is one ... [Read More…]

Filed Under: News Tagged With: Social Media

@ACUCrushes warned of policy violation

November 19, 2013 by Abigail Runnels

The Twitter account @ACUCrushes was issued a cease and desist warning from the university last Tuesday. Since its creation on Oct. 7, the popular account has gained over 1,200 followers. @ACUCrushes allowed students to submit anonymous comments about other students via ask.fm, which would then be posted to the account. The Twitter account ... [Read More…]

Filed Under: News Tagged With: Archive, Social Media

Snapchat out of it

November 6, 2013 by Mandy Lambright

Let's all just take a moment to acknowledge a disease that is weaving its way into the very fabric of this ever-so-sacred community. At the turn of every corner on campus, one is likely to find students in a zombie-like state, unaware of their own surroundings, running into people, walls, trees and that one stray cobblestone jutting up out of the ... [Read More…]

Filed Under: Columns Tagged With: Social Media

Snapchat out of it

November 5, 2013 by Mandy Lambright

Let's all just take a moment to acknowledge a disease that is weaving its way into the very fabric of this ever-so-sacred community. At the turn of every corner on campus, one is likely to find students in a zombie-like state, unaware of their own surroundings, running into people, walls, trees and that one stray cobblestone jutting up out of the ... [Read More…]

Filed Under: Columns, Opinion Tagged With: Archive, Social Media

Crushed by @anonymity

October 10, 2013 by Mandy Lambright

It's time we had a serious conversation about the Twitter epidemic plaguing our university: ACU Crushes. Now, don't get me wrong. I'm all for social media. I think it's the bee's knees, the cream of the crop and the cheese to America's macaroni. But seriously? With all of the unnecessary ACU Twitter parodies flying around (I'm talking to you, ... [Read More…]

Filed Under: Columns, Opinion Tagged With: Archive, Social Media

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acuoptimist The Optimist @acuoptimist ·
10 Nov

NEWS: Students can officially opt out of Wildcat Access program for the spring 2026 semester. The opt out period will run from today through Nov. 23.

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acuoptimist The Optimist @acuoptimist ·
1 Nov

BREAKING NEWS: The winners of the 2025 Homecoming Parade are: Sanctify in the student organization division, Ko Jo Kai in the sorority division and Gamma Sigma Phi in the fraternity division.

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The Optimist

2 months ago

The Optimist
Andrew North was diagnosed with cystic fibrosis at 3 months old; he’s never known life without it. Now, in his late 20s and married, North has cultivated a fulfilling life despite facing adversity from the perceived limitations of his chronic disease. North is an ACU graduate student pursuing a master’s degree in marriage and family services.To read more, visit acuoptimist.com or click the link below. #acuoptimist #abilenechristianuniversity #feature acuoptimist.com/2025/11/grad-student-with-cystic-fibrosis-wins-scholarship-strives-to-make-an-imp...📝: Callie Leverett ... See MoreSee Less

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The Optimist

2 months ago

The Optimist
The Indian Culture Association hosted their annual Golden Gala last Saturday at Hillcrest Church. Students, faculty, and members of ICA gathered together to celebrate the beauty of Indian Culture. To view the full photo gallery, visit acuoptimist.com or click the link below. #acuoptimist #abilenechristianuniversity #photography acuoptimist.com/2025/11/gallery-ica-hosts-the-annual-golden-gala/📸: Callie Brimberry ... See MoreSee Less

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Optimist Newscast Feb. 28, 2024

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